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Founded
2013
Per Vehicle
$20-35/mo
Contract
Annual or Month-to-Month
Integrations
5
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Motive, formerly KeepTruckin, is a full fleet platform (ELD, GPS, AI Motive camera coaching, IFTA) used across roughly a million vehicles. In 2026 it still fits mid-size fleets of about 20–200 trucks that want Essentials (~$20/vehicle/mo), Pro (~$28 with AI dashcam/IFTA), or Enterprise (~$35) without Samsara’s premium stack. Hardware runs $0 (ELD-only) to ~$299 for the AI dashcam path. Month-to-month exists at roughly a 15% premium over annual. Pair this review with our Motive AI Dashcam deep-dive if camera ROI is the buying trigger.
Motive hits the sweet spot for mid-size fleets that need comprehensive fleet management without the premium pricing of Samsara. The Essentials plan is genuinely usable on its own, and the upgrade path to Pro and Enterprise is smooth. We recommend the Pro plan for most fleets as the AI dashcam and IFTA automation pay for the difference quickly. Support could be better, but the overall value proposition is hard to beat. If your RFP is really about the Motive camera, read the Motive AI Dashcam review for 2026 hardware ($150-class), $25–$40/mo coaching tiers, and retention limits before you standardize.
Per Vehicle
$20-35/mo
Base Plan
$20/vehicle/mo (Essentials)
Contract
Annual or Month-to-Month
Motive offers three tiers: Essentials ($20/vehicle/mo) covers ELD, GPS, and basic reporting. Pro ($28/vehicle/mo) adds AI dashcam, driver scoring, and IFTA. Enterprise ($35/vehicle/mo) unlocks advanced analytics, custom integrations, and dedicated support. Month-to-month contracts available at a 15% premium. Hardware costs range from $0 (ELD only) to $299 for the AI dashcam.
| GPS Tracking | |
| ELD Compliance | |
| DVIR | |
| Fuel Management | |
| Route Optimization | |
| Driver Scoring | |
| Maintenance Alerts | |
| Document Management | |
| API Access | |
| Mobile App |
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